When marketing a product, one expects a bit of hype. The idea is to show that the product is the best over the competitor’s line of product. That is the trade of advertisers and the history of marketing. Some tactics used to sell can be humorous or as serious as the competition between manufacturers. Marketing tactics that play on fears of the general public can be a very powerful tool.

 In the present day, there’s a very popular angle of “green.” This is prevalent everywhere in the media. So what happens when you mix a scare tactic under the guise of environmental concern?

Buildclean found the answer to that question. The premise seems of the nonprofit organization seems to be admirable but the fact that the “awareness campaign” that Buildclean is currently using seems to be curiously slanted. In fact, the target seems to be the natural stone industry.

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In a world gone “green”, everyone these days seems to be on the re-purpose, re-use and recycle, ban wagon. Yet do we truly understand what works, what does not, what is hype, what is real and just what does “going green” really mean?

We can start with the simplest of questions asked every time we visit almost any store – paper or plastic? Of course, this is a huge debate and has been for quite some time. Lets look at them one at a time.

Plastic bags are made from petroleum. Yep, you guessed it – oil. Now to be fair it must be mentioned that plastic is made of a by-product of oil refining.

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